What we understand by marketing consulting is an echoic process.

„Marketing is defined by the American Marketing Association as „the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.“ The term developed from the original meaning which referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is „a set of processes that are interconnected and interdependent with other functions“ of a business aimed at achieving customer interest and satisfaction.“ (from Wikipedia, the free encyclopedia)

so far so good.....

what we understand by marketing consulting is an echoic process, a joint loud reflection on your hotel, your company‘s future and its strategy. During this process, we attach great importance to authenticity and the associated visual appearance and create your own visual USP (unique selling proposition) together.

Authenticity in this context means that the owners‘ or hotel team‘s personality and benefits correspond to the overall appearance of the hotel and its surroundings. First of all, we work out the uniqueness of the people and personalities who want to drive the company forward. We translate these qualities into visual themes mainly but also into culinary and musical aspects and even find suitable fragrances.

Resulting in a unique concept that is „just right“ for your guests and therefore seems honest and congenial, in other words authentic.
what makes you unique.....?

A guest looking for a hotel is like standing in front of a flock of sheep, where they all more or less look the same, a few black sheep can be spotted straight away but the rest somehow look similarly white, beige, light brown. We help you become visible to your guests with your own unique visual USP and your tailor-made success concept.
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